Study on the relationship among status consumption,social value,customer lifetime value and subject well-being-Base on the example of luxury leather goods
碩士 === 國立臺北商業技術學院 === 商學研究所 === 98 === Recent year, because of changing consumption patterns, more and more customer not only seem their consumption choice for merely material goods, it represents status, position and other symbolic value. Previous researches confirm that there is high level of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65788073830411529461 |