| Summary: | 碩士 === 國立臺北商業技術學院 === 商學研究所 === 98 === Recent year, because of changing consumption patterns, more and more customer not only seem their consumption choice for merely material goods, it represents status, position and other symbolic value. Previous researches confirm that there is high level of linkage between statrs good and social value, and take social value as the result of status consumption.
How to provide various products and service for particular customer and meet what they want is the key point that business devote to raise repeat purchase intention. Subject well-being represents great personal wealth and happiness. The application level of subject well-being is widely, but previous studies do not mention the relationship among social value, customer lifetime value and subject well-being.
The aim of this research is to examine the relationship among status consumption, subject well-being, social value and customer lifetime value. Empirical data from the customer who buying famous brand goods in Taiwan. A total of 25 did not complete or answer the surveys and were excluded from further analysis, resulting in 281 usable responses, for an effective response rate of 89.7%.
We found that the innovation capabilities factors play a direct and positive moderate role in the relationship among status consumption、social value and customer lifetime value.
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