The impcat of customer participation,innovation capbilities anf technology commercialization-An empircal study of information industry inTaiwan

• Main Authors: Pei-Yi Wu, 吳佩怡
• Other Authors: Shih-Chia Chang、Wen-Ruey Lee
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/79q3vb

碩士 === 國立臺北商業技術學院 === 商學研究所 === 98 === The aim of this research is to investigate how manufacturer utilize focus customer participation in new product development, furthermore reinforce technology commercialization speed and application scope. This study integrate a structure model to build on customer participation, innovation capabilities and technology commercialization with resource-based view and network theory. To based on related literature, we proposed hypothesis and findings. Empirical data from 521 Taiwan information firms, and using structure equation modeling(SEM) to test hypothesis. Finally, we use rival model to clarify the interactions from customer participation, innovation capabilities and technology commercialization. We found that the innovation capabilities factors play a direct mediate role in the relationships between key customer participation and technology commercialization.