The Impact of Experiential Marketing and Consumer Ethnocentrism on Purchase Intension-A Case of SHING-LONG Towel Tourism Factory

碩士 === 國立中山大學 === 公共事務管理研究所 === 98 === none

Bibliographic Details
Main Authors: Feng-Ting Liu, 劉峰廷
Other Authors: Kuo Jui-kun
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/05622090370360075786