Competitive Strategy Study of the Supplementary School using E-instruction.

• Main Authors: Hsiung-Lang Pan, 潘信郎
• Other Authors: Bing-Chiang Jeng
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/83864428860725061575

碩士 === 國立中山大學 === 高階經營碩士班 === 98 === In Korea, the output value of the supplementary schools that provide instruction services by internet is over 30% of total value. And there are more than one hundred supplementary schools using e‐learning as their major instructing tool or assistance. In Japan, the rate of supplementary schools using e‐learning to teach students is over 80%. In Taiwan, The case company ‐ “A” Cultural & Educational Group, is the biggest one of all supplementary schools that using e‐learning to instruct students or help them studying. Among 2000 to 2009, the competition among supplementary schools in Taiwan is intense, but the case company still keeps growing and double her scale. By the method of case studying and business result analysis. The thesis tries to figure out what her strategy is and why she uses e‐learning to increase her competitive abilities. And then, give some advises to ones whom want to imitate her.