The exploration on the mentality of the entrepreneur-A case study of L general manager

碩士 === 國立中山大學 === 高階經營碩士班 === 98 === Abstract Entrepreneurship not only is an attractive dream of today''s youth, but also a main activity which organizational, economic and social community survives from. Consequently, it has been highly attentive by manageial scholars in recent...

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Bibliographic Details
Main Authors: Yuen-Hsiu Yang, 楊月秀
Other Authors: Stephen D. Tsai
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/60906344271295397768
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Summary:碩士 === 國立中山大學 === 高階經營碩士班 === 98 === Abstract Entrepreneurship not only is an attractive dream of today''s youth, but also a main activity which organizational, economic and social community survives from. Consequently, it has been highly attentive by manageial scholars in recent decades, and triggered off a number of related research and discussion. However, mentality of entrepreneur is not very easy to investigated by research, and entrepreneurial spirit is difficult to discover. Research about entrepreneurship is on the horns of a dilemma when theoretical paradigm is still lack, for the purpose of understanding the current situation and problems of entrepreneurship and also exploring the development of entrepreneurial mentality. In a related study of psychology, early scholars focused on exploring "what kind of people will become entrepreneurs?" which called the personality traits of the entrepreneur. For example, entrepreneur with high-risk tendency, high-need for achievement and high-degree internal control characteristics. But in decades, researches have been still unable to empirically confirm what kind of significant impact the behavior of entrepreneur could be influenced by personality traits of entrepreneur (Baron, 1998; Mitchell, Busenitz, Lant, McDoufall,Morse, Smith, 2002)。Therefore, this study is to classify the development of entrepreneurial mentality, and to explore the Q organization of the L general manager with dreams achieved his vision. Throughout entrepreneur makes a self-narrative about the entrepreneurial process, our study is to explore the entirety and development of entrepreneurship, and to analyze and interpret from his entering and selecting occupation to investing business in the recallable and narrative history. This research discovers the entrepreneurial process has happened lots of transition from school teacher to real estate salesman to manager to investor, and from taking over the business of real estate to building the new human resources organization, and from multiple independent business to the whole organization, and observes about entrepreneurial mobility, managerial decision-making and the establishment of new business and business integration during the development. From these stories, better understanding about the creating whole process of the entrepreneur is to make several important implications. First, self-ability, interest and clearly strongly actions. Second, adaptability and decision-making capacity. Third, persistence and explicit beliefs. Fourth, from gratified myself to gratified talent and building up the core team Key words: Entrepreneurship、Integrity、narrative inquiry