The Educational Institute Study of creative business model for China Yangtze river delta

• Main Authors: Jen-ling Yu, 于仁凌
• Other Authors: Cher-Min Fong
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/91701192258089487319

碩士 === 國立中山大學 === 高階經營碩士班 === 98 === Abstract The fertility rate of Taiwan has been decreased year by year,a ministry of the interior announced the number of new born baby which was a record low below 200 thousand;a ministry of education proposed the bill of integrating kindergartens and nuesery schools to the legislative yuan for the first reading,it will be legally public school to recruit kids who from 0~6 years old,at the same time,the requisitions of operating threshold to private kindergarten owners has raised,otherwise the subsidies for tuition will be rescind;the government established policy of downward extension of one year compulsory education,but the big class(5~6) kids are the largest proportion for most of private kindergartens;individual counties to implement the nation primary free after school,others will follow a succession like this. Meanwhile, the same language and same race with China which provided an opportunity for a large fertile soil in China to extend business advantage which successful operating kindergartens or/and after schools in Taiwan.Especially, the progress and the increase in GDP per-capital in China for past ten years,it means “Education”really an one of ten great future industries.At this moment,the Taiwan business entrances the China market that will go along with higher cost and risk,if no any unique、creative and differential business model with,it’s hard to success.As a result,for studing the business model-『one-stop shopping』to face the giant China educational market in this thesis,by case study、deep interview the CEO of development successful enterprise in China，gathering the raw data compare with myself studied and experiences in China fied work,combining with 5 forces analysis and investment results in order to go up the successful probability of such a business model. By the assessment、structure and risk management in this thesis, expects to provide a different idea or strategy thinking to accessible innovation model, therefore bring a strong sense of mission and enhance the self-motivation throughout the organization to build up the win-win prospects for both institute and employees. Keyword：integrating kindergartens and nuesery schools、one-stop shopping、 5 forces analysis、GDP per-capital、investment results。