| Summary: | 碩士 === 國立中山大學 === 資訊管理學系研究所 === 98 === The current international standard ISO quality management practices and process-oriented methods widely used in various internal management and supervision, but businesses in dealing with the rapidly changing external environment, information technology can bring knowledge and complexity, as well as the effective use of corporate resources can be fully and so forth, these important issues can not be resolved through the above methods. The proverb says: You can manage what can not measure. The proverb also says: You can not measure what you can not describe. Therefore, enterprises need a clear and concise method for describing their overall business operations. It is even better that this method owns the flexibility to flexible and easy to learn and other features, so as to ensure sustainable development of the business.
This study investigated Service-Oriented Cable TV Customer Business Management Model (SOCTCBMM). SOCTCBMM most salient feature is a service (structure elements) to guide a behavior, resulting in structure-behavior coalescence (SBC) of effect. In other words, Service-Oriented Cable TV Customer Business Management Model uses structure view as an entry point, so the basic unit of SOCTCBMM is a service, differing from process-oriented methods which use behavior view as an entry point. This research concluded that: the SBC service-oriented approach clearly and concisely describes the overall business operations, and therefore it is the enterprise the best options, it is not an exaggeration.
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