Key Success Factors on Website Charging Strategy—Influences of Website Attributes and User’s Willingness-to-Pay
碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === In the beginning of internet development, the advertising revenue is the most important income of a website. After the burst of internet bubbles, some scholars mentioned that the information content is priced and user-charged. Nowadays, because of the broadband...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75283891751243741803 |