A Study on Canadian Customers’ Attitude toward East Asian Products: An empirical study
碩士 === 國立中山大學 === 企業管理學系研究所 === 98 === This thesis was concerned with the branch of Consumer Marketing known as Consumer Perception Reasoning, and focused on the reasoning behind the Country-of-Origin Effect and image framing on product selling and promotion effectiveness. The well-established resea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20359937964121678599 |