A Study on the Product Characteristics, Consumer Characteristics and Situation Affect the Channels Selection and Purchasing Decision in Organic Agricultural Products

碩士 === 國立屏東科技大學 === 農企業管理系所 === 98 === This purpose of this study is understanding the consumer in the physical Channels and virtual path, pathway for the development of organic agricultural products industry overview, In accordance with the research motivation and objectives, questionnaire was desi...

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Bibliographic Details
Main Authors: Jung-hsuan Liao, 廖容萱
Other Authors: Dr. Lin, Feng-Jui
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/34303874113857936834

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