A Study of Organic Agricultural Product Marketing Websites’ Customer Satisfaction

• Main Authors: Wu, Syuan-Wei, 吳軒緯
• Other Authors: Jeng, Jing-Hwa
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/11128593754258930316

碩士 === 國立屏東科技大學 === 資訊管理系所 === 98 === As Internet brings convenience to the public, consumers are increasingly dependent on it. This change also brings opportunities to many industries. Organic agricultural industry is one among those industries. It usually suffers higher operational cost than traditional agricultural industry. In the Internet era, the organic agricultural industry can make use of websites to meet and understand consumers. The Internet may help lowering operational cost and increasing consumer’s confidence in the products. For industry to get the above benefits, they should built websites with customer satisfaction first. In this study, the customer expectations theory was combined with the Information-Communication- Distribution and Transaction(ICDT) model to develop a organic agricultural product marketing websites’ customer satisfaction framework. After conducting a survey, the result reveals that organic agricultural product consumers respect the transaction and communication virtual space of the marketing website as well as some information and distribution functions.