| Summary: | 碩士 === 國立屏東科技大學 === 資訊管理系所 === 98 === As the development of the Internet, the interactions among people have
expanded from the original real life into virtual world. With the growth of
social networking service websites, the interpersonal relationships in the
virtual world are gradually forming. While people want to broadcast message
by means of these relationships they don’t find it work every time. The
literatures had indicated that interpersonal network was an important factor in
message propagating. Therefore, this study attempts to explore how the
network ties affecting members’ message propagating behaviors in the virtual world. Unlike past studies discussing this issue in closed networks, message propagating behaviors in Facebook were observed and discussed in this study.The researcher of this study initiate an activity on the Facebook. A program
developed from APIs (application program interface) of Facebook were used to collect message propagating behaviors of people. After case data analysis, this study proposes that message propagating behaviors in virtual world were
affected by the time factor, network ties, and characteristics of people.
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