A Study of Applying Patent Analysis to Explore The Expansion of Core Technology: The Case of Golf Club Industry

• Main Authors: Li, Sih-Yu, 李思餘
• Other Authors: Chang, Tien-Sheng
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/14163804145025750030

碩士 === 國立屏東科技大學 === 科技管理研究所 === 98 === Overseas enterprises that have grasped the core technology of product have induced the domestic enterprises reduced to inferiority. To ensure business survival it has become an important issue for domestic enterprises to reinforce their core competency to create differentiation and enable themselves to make sound investment decision in new business. This study uses patent analysis to investigate the technical competency deployment of golf club head manufacturing industry in Taiwan. The technology effect matrix clearly indicated the patent landscape of golf club core technology which helps to identify the potential new business in which the investment should be made. This study also reviews both annual and financial reports of domestic enterprises’ to examine whether the core technology and investable business have relevance to the diversified business of domestic enterprises. Based on the expansion of core technical competency, this study suggests that sport equipment, mold manufacturing, development of metal materials and composite materials could be the potential new business. In the validation results show that domestic enterprises have invested non-golf club head business, such as aerospace components and medical equipment components for Fu Sheng; bicycle frame and hockey shaft for O-Ta Precision and Advanced International, metal parts for Dynamic precision. These non-golf club head business are correspond with the results of this study. In regards to the operating performance, it was discovered that the revenue of non-golf club head business of domestic enterprises had shown positive results as well. This concludes that patent analysis can help to identify core technological competency and extract the direction of core technology expansion further.