Exploring the Cognitive Model of Ticket Buying - Case Study of Ticket Vending Machines of Taiwan High Speed Rail
碩士 === 國立屏東科技大學 === 工業管理系所 === 98 === In recent years, ticket vending machines have been introduced in public transportation to help passengers get their ticket. According to academic studies and the annual report of Taiwan High Speed Rail (THSR), the utilization of the THSR ticket vending machine i...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35920449585571474639 |
| Summary: | 碩士 === 國立屏東科技大學 === 工業管理系所 === 98 === In recent years, ticket vending machines have been introduced in public transportation to help passengers get their ticket. According to academic studies and the annual report of Taiwan High Speed Rail (THSR), the utilization of the THSR ticket vending machine is less than 34%.
This study, based on the point of view of Human-Computer Interaction and Cognitive Psychology, aims to understand the mental model of passengers when they are buying tickets. Finally, two principles for designing ticket vending machine are proposed: (1) cognitive consistency; (2) flexible for design concept.
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