| Summary: | 碩士 === 國立屏東商業技術學院 === 國際企業所 === 98 === The research discusses how the rubber field of the automobile parts industries adopts strategies so as to make changes and update itself when facing internal and extrinsic surroundings.
Through national competition analysis, five forces analysis, and SWOT analysis, the research shows in case that the case companies have well-founded operation strategies, keep lending new techniques and strengthening production management for lowering costs, and expand new markets(such as Mainland China), which will be the main factors for achieving the competing strengths.
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