An Assessment of Intention Models in the Overseas Traveling Domain for the Senior Group–also with Comparisons with Other Age Groups

• Main Authors: Lin, Wei Chiu, 林維秋
• Other Authors: Sheu, Tsong Shin
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/02171853469165734623

碩士 === 南開科技大學 === 福祉科技與服務管理所 === 98 === The purpose of this study is to explore how the overseas traveling intention model differs among young adults of 25-49 years old, the pre-senior of 50-64 and the senior of 65 years old (including and above). According to the related literature, three models including Theory of Reasoned Action (TRA), Theory of Planed Behavior (TPB), Theory of Self-Regulation (TSR) were adopted to test their abilities of serviceability and prediction of overseas traveling intention. In the period between October 20th and Nov 30th 2009, 2400 questionnaires were distributed upon 16 cities in Taiwan by mailing and questioning on the spot. Twenty-two hundreds and thirty questionnaires were returned and thus the returns rate is 92.9%; among these returned ones, 1922 were validated and thus the validated return rate was 86.2%. This study reached the analytical results as listed below: (1) The subjective norms presents medium positive significances toward overseas traveling intensions for age groups of 25-49 and 50-64 years old. (2) The perceived behavioral control that reaches medium positive significance influences greatly the overseas traveling intentions for the group above 65 years old. The subjective norm that is close to medium positive significance is as followed. (3)All three models fitted well for the data from the three different age groups; and all of them were also cross-validated to be model stable between different samples. Furthermore, the selection analysis revealed that TRA is consistently the best prediction model of overseas traveling intensions. （4）With the analytical results, specific suggestions are proposed for the reference of government, tourism industry and academics.