| Summary: | 碩士 === 高雄師範大學 === 體育學系 === 98 === A Study of the Consumer s’ Participation Motivations and Satisfaction at the GOLF Driving Ranges in Kaohsiung
Graduate：Tseng, Kuo-Shu
Advisor：Dr. Huang, Mei-Jen
Abstract
The main purpose of this study was to probe the motivations and satisfaction of the consumers at the golf driving range in Kaohsiung. The measurements were made based on the questionnaire composed by the researcher. After analyzing the total effective copies of 415 questionnaires, all the results were as follows.
1.Overall, at the golf driving range, the male consumers outnumber the female ones. And those who took time to the driving ranges were mostly aged between thirty-one to forty. As far as the education background was concerned, those with college degree accounted for the largest percentage. Besides, on the occupation part, those who worked as a freelancer were the most likely to visit the driving range often. When it came to the income of the consumers, those who earned between 40,001 to 60,000 monthly took the lead. And for the marital status, those who were married outnumbered the single ones.
2.The consumers’ participating motivations at the driving ranges in Kaohsiung：The top two motivations that drove people to the golf driving range were the health and the need for fitness. Besides, the quest for accomplishment, the necessity of the social contact, and the necessity for knowledge ranked in order.
3.The consumers’ satisfaction at the driving ranges in Kaohsiung：Of the items that the
consumers pointed out as the best part of the driving range, the view around the range and the nice golf course design ranked the top. The following items in order that the consumers felt satisfied were the qualities of the affiliated facilities, prices and services.
4.The consumers’ participation motivations were significant correlated with satisfaction.
5. The participation motivation predicted satisfaction.
Key words：Participation motivations, Satisfaction
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