A Study of Spectating Motivation and Satisfaction at 2009 Taipei Deaflympics

• Main Authors: Wen chih-shuan, 溫智璇
• Other Authors: Huang Mei-jen
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/41356502112160168066

碩士 === 高雄師範大學 === 體育學系 === 98 === The purpose of this study was to understand motivation factors of 2009 TAIPEI DEAFLYMPICS spectators, and to compare differences between demographic factors and motivation factors. Also, the study was further to understand the relationship between motivation and satisfaction. The subject was 2009 TAIPEI DEAFLYMPICS spectators. 「Spectating motivation and satisfaction at 2009 Taipei Deaflympics」was used in this study. Descriptive statistic, one-way MANOVA, t-test, Pearson correlation were used in the data analysis. The results of this study were: (1) Motivation factors of spectators indicated that attraction of game was the most important factor followed by achievement and interaction, sport appreciation and learning. (2) Motivation factors of spectators were significant differences with age and married status; Vocation and education of spectators were significant difference with achievement and interaction; Education and play table tennis per week of spectators were significant difference with sport appreciation and learning; play table tennis per week of spectators were significant difference with attraction of game. (3) Satisfaction of spectators indicated that core of event was the top rated factor followed by peripheral of event. (4) Age, education and marital status were significant difference with satisfaction factors.