A Study on Users'' Willingness to Pay Using Online Integrated Information Platform for Arts/Cultural Activities Based on Involvement Theory
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === The study aims to the relation among website involvement, factors, results and purchase intention, based on the theory of involvement, to analyze users'' willingness to pay using online integrated information platform for arts/cultural acti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53791430211689258316 |