A Study of the influence of supplier organization culture and relation bond strategy on client''s loyalty behavior
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === The ultimate goal of relationship marketing is to continue to create customer loyalty. Previous research had a lot of work on the impact of client satisfaction on loyalty after transaction. However, the influence of organizational culture on relation bonds,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61669264157550531749 |