Cross-cultural Comparison of Customer Value in International Retailing: Japan, U.K. and Taiwan

• Main Authors: Yu-min Fu, 傅俞敏
• Other Authors: Stephen Chi-Tsun Huang
• Format: Others
• Language: en_US
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/23098676472605995792

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 98 === It is crucial for retailers to understand the different impacts of various aspects of customer value across borders after internationalization. This thesis attempts to provide empirical evidences and contributions to theory of retail internationalization, particularly on SPA retail format. Methodologically, post hoc comparison of customer value is proposed, with samples from Japan, U.K. and Taiwan, and Partial Least Square (PLS) is used to examine the relationships between customer value and purchase intention among three countries. Drawing on the findings from the results, this thesis offers implications for executives and proposes avenues for further research.