Automated banking service quality and customers’ satisfaction: an empirical study in HoChiMinh City
碩士 === 國立高雄第一科技大學 === 金融所 === 98 === Since the quality of automated service of banking affects the customers’ intention to use all kinds of services of banking, the paper explores the elements of the automated service’ quality and customers’ satisfaction. The results show that there is a significant...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92945791445972754497 |
| Summary: | 碩士 === 國立高雄第一科技大學 === 金融所 === 98 === Since the quality of automated service of banking affects the customers’ intention to use all kinds of services of banking, the paper explores the elements of the automated service’ quality and customers’ satisfaction. The results show that there is a significant relationship between the automatic service quality and customers’ attitudes. To be sure the quality of automated service has a great impact to customer’s satisfaction. In order to meet customers’ demands, banks must provide better automated services quality.
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