| Summary: | 碩士 === 國立高雄第一科技大學 === 資訊管理所 === 98 === Today is a progressive world that environment is continually changing in every minute such as technology, resource and information so organizations should be loss their edge advantage. Hence, they have to make the best choice which depends on a lot of experience from elders for catching up the updating trends, trying to survive and getting the advantage from competitive marketing. It shouldn’t be accept these behaviors that organizations do every business activities by themselves without partnership. In addition, due to the emergence of each technology platform changes every business activities and models, these organizations will be easily bore the brunt. However, not every organization can be changing by itself to face the challenges of volatility market although it has own core capabilities and technologies. It causes that organizations should provide various additional products and services so they have to spend more money to solve unexpected changing. In order to organizations’ benefits for saving money effectively, they want to pay more attention to their own core capabilities. Accordingly the above reason, e-marketplace become a better considered strategy than others technologies. Organizations not only complement the defective capabilities and cooperate with partners’ support, but also communicate with others partners to explore own potential core capabilities by using e-marketplace. Specially, organization can increase high market share and improve their competitive edge advantage through cooperating with other partners effectively. Therefore, organization doesn’t have to face and worry about overall problems in market.
The study aims to deepen our understanding of the motives for adopting business to business electronic marketplace (B2Be-marketplace). Extending prior work, an integrated model was proposed by examining B2Be-marketplace adoption intention from the perspectives of both power and relational governance. Specifically, we differentiate power of different sources, and examine the mediating effect of the target firms’ relational governance, in terms of relational norms, harmonious conflict resolution, and mutual dependence, on the relationships between different types of power exercised by the dominant firm and the target firm’s B2Be-marketplace adoption. The implications for both theory and managers are discussed.
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