| Summary: | 碩士 === 國立高雄第一科技大學 === 財務管理所 === 98 === Behavioral Finance in the field of so many scholars began to study the cause of the main reasons is that, without a criterion able to fully predict or measure of human behavior, so the financial markets has injected more variables, which is the main motive for promoting cost study.
In this study, under the theory of Behavioral Finance, trying to personal qualities as the main input variables in order to explore when the impulse from the U.S. stock market performance, the impact of traders. Hope that the findings by a successful trader of personal qualities.
The results found that (1) The dealer will be a result of overconfidence and disposition effect, which will affect earnings. (2) if traders believe their own views, resulting in bias of the assertive, for the inevitable return profoundly affected the tendency to excessive self-confidence. (3) The early traders to sell stocks to make money, and the reluctant sellers lose money in the stock of behavior patterns, known as the disposition effect. Traders in order to avoid regret, would tend to continue to hold money-losing stocks, while the realization of capital gains of the winner portfolio. Most traders want to avoid making the wrong decision brings remorse and the consequent responsibility, tend to continue to hold the loss, while the realization of profits. (4) dealers engaged in buying and selling stocks cycle phenomenon, not easy to estimate in advance when the turning point, but once the turning point, traders rapid response, make a profit. Therefore, control the flow characteristics for the short-term and long-term extremes meet the return of both the number of features, actually engaged in when the red staff required to repair the deep issues.
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