The Research on International Transfer Process of the Retail Sale System of Convenience Stores in Taiwan and Japan －A Comparative Analysis between PCSC and 7-ELEVEN JAPAN－

• Main Authors: Chia-chu Lee, 李嘉駒
• Other Authors: Rueih-shyurng Jang
• Format: Others
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/91837345832937420574

碩士 === 國立高雄第一科技大學 === 應用日語所 === 98 === Abstract The Borderless Age has come, and under the tide of globalization, parts of the retail sale channel brands have walked out of the countries’ gateways by waves. Leading by each major retail sale enterprise in Europe and the USA, internationalization has progressed very fast especially after 1990s, and the issue of retail sale industry internationalization has started to draw people’s attention. However, up to now, most of the research fields regarding enterprise internationalization have given priority to manufacturing industry, and the research that takes retail sale industry as the subject is comparatively not much. The main cause is that the retail sale industry and the manufacturing industry have different attributes. The retail sale industry is the so-called local industry, and the consumers of home country are taken as its chief target market; therefore, it must have a high adaptation ability to the distribution system and consumers’ demands in the home country. Hence, the development of retail sale industry internationalization is relatively slower, and the research results are much fewer than those of manufacturing industry. Most of the research of retail sale industry at the initial stage of internationalization applies the research results of manufacturing industry. Consequently, they can not completely explain the contained special features while retail sale industry internationalization takes place. For example, the retail sale industry is doing business activities, and does not produce products. Therefore at the stage of internationalization, the export mode does not exist, and most of the proprietors adopt the way of contract or investment to do it. For this reason, to establish the theoretical foundation peculiar to retail sale industry is really significant. Based on the above-mentioned viewpoints, and from the existing literature, the dissertation found that regarding the retail sale industry internationalization research, the exploration to the retail sale system’s international transfer is comparatively insufficient, and the relevant investigation of change that occurs after the retail sale system is transferred overseas is especially rare. Besides, nowadays, the retail sale industry has numerous types of operation, and to do the research and investigation of all types of operation at the same time is impossible. So, from the angle of the necessity of doing the investigation on varied types of operation respectively, the dissertation chose the convenience stores 7-ELEVEN in Taiwan and Japan as the subjects to do the research of the retail sale system’s international transfer. In the past, the content of the research that took the convenience stores 7-ELEVEN as the subjects was mostly the discussion from the viewpoint of innovation of retail sale know-how or integration of manufacturing and sales. Dissimilarly, the dissertation skipped the existing research framework, took the internationalization of convenience stores as the main content of exploration, which is different from those in the past and with its own features. Moreover, the past research about retail sale industry internationalization was chiefly either “outside-in internationalization” that introduces the technology from overseas via a contract, or “inside-out internationalization” that a domestic retail sale enterprise develops overseas by the way of investment. The dissertation combined these two kinds of research framework, and proposed the research viewpoint of “outside-in first and then inside-out” that is distinct from those in the past to do the investigation; hence, the places of investigation were not merely one country or two countries, but more than three countries. The dissertation adopted literature research method principally with the analyses of partial official and civil statistic data as auxiliary. Although the concrete statistics were somewhat insufficient, generally speaking, the original research target was completed and achieved. Hopefully, the dissertation’s research results can be beneficial for those with lofty ideals for promoting retail sale industry internationalization.