The Relationships between Relationship Marketing, Switching Cost, Service Quality, Customer Satisfaction and Customer Loyalty - - An Empirical Study of Air Cargo freight Forwarders in Taiwan
碩士 === 國立高雄海洋科技大學 === 航運管理研究所 === 99 === Abstract The purpose of this research is to investigate the influence between relationship marketing, switching cost effect, and quality of service on customer satisfaction degree and customer loyalty degree. Through the e...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98133181006752322581 |