Study on Customer Satisfaction and Importance of Catch Marketing at Heng-Yuan Set-net Fishing Company in Hsinchu

• Main Authors: Yuan-Ting Li, 李源庭
• Other Authors: Huoo-Yuan Jenq
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/52251115911470304044

碩士 === 國立高雄海洋科技大學 === 漁業生產與管理研究所 === 98 === Abstract The text puts the Customer Satisfaction and Importance of Catch Marketing at Heng-Yuan Set-net fishing company as an example to investigate and analyze the interrelations among tourist motive, importance and satisfaction on the visitors of different social and economical backgrounds. The research utilizes questionnaires to investigate the interrelations among tourism motive, importance, and satisfaction on visitors and the Catch Marketing at Heng-Yuan Set-net fishing company. The research sends out 300 questionnaires in total, retrieves effective samples of 286 questionnaires, and the effective rate of recovery is 95.3%. The materials that the questionnaires are collected, utilized by the SPSS for software package of Windows to adopt the methods of narrative statistics, t-test, one-way ANOVA , factor analysis, Pearson correlation analysis, IPA, and SWOT analysis to analyze the interrelations among tourism motive, importance, and satisfaction on visitors and the Catch Marketing. The outcomes on study describe below: 1. According to the basic information of interviewers including age, eduction and the travel characteristics are difference, the tourist motive shows some obvious differences. The study shows partly positive result. 2. There is an apparent relation between tourist motive and importance on interviewers.The study shows positive result. 3. There is an apparent relation between tourist motive and satisfaction on interviewers.The study shows positive result. 4. Except the term on the convenience of communications and transportation, there is an obvious difference on inspection of importance and satisfaction, and the satisfaction is lower than importance. 5. The research utilizes IPA, SWOT analysis, and other results on study to provide the reference on planning and management to the business owner. Also, we hope this report may provide some useful suggestions to the relevant government institutions and research department.