An Empirical Study of Technology Readiness, Attitude and Behavior Intention toward Istant Messenger in Travel Agency
碩士 === 高雄餐旅學院 === 旅遊管理研究所 === 98 === In recent years, with the appearance of the Internet and technology had developed rapidly in global, the tourist industry became more and more rising and flourishing. To face the increasingly competitive market, the utility rate of Istant Messenger（IM）implements...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45845671921595604680 |