The Quantitative Research of Attitude toward Masstige for Consumer

碩士 === 國立宜蘭大學 === 應用經濟學系碩士班 === 98 === Affected by the financial tsunami, it made the global economic downturn. Many operators are now offering parity goods, hoping to sell more to the ordinary people which take care of their well-beings and also promote own performance growth. However, the new conc...

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Bibliographic Details
Main Authors: Lin, Tzu-Chun, 林姿君
Other Authors: Huang, Bao-Tzuoh
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/28569413812714441008

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