| Summary: | 碩士 === 南華大學 === 美學與視覺藝術學系碩士班 === 98 === The purpose of this study is to explore the development of the local government develop agricultural cultural creative industries and its management model. The study uses the case of tropical agricultural exhibition of Pingtung County as an example to accomplish the study goals. There were three methodologies, document analysis, observation, and interview, adopted in this study to understand the developmental situations and characteristics of the tropical agricultural exhibition of Pingtung County. At the same time, the strategies and benefits of the activities of the local government agricultural cultural creative industries were explored. Further, the sustainable strategies of the local development of the agricultural cultural creative industries were studied and planned to construct workable models of the local government develop agricultural cultural creative industries.
Through more than four years'' study, The study found that there were unlimited developmental space for the cultural creative industries. The models of the domestic local governments develop agricultural cultural creative industries were similar. There are advantageous foundations of the domestic local governments to develop agricultural cultural creative industries.
The conclusions of this study as follow:
1. The domestic agricultural cultural creative industries are rose and developed gradually.
2. The agricultural cultural creative industries needs across industries integration.
3. The bottle neck of the domestic agricultural cultural creative industries waits for breaking through.
4. The adjustments of the role of the local government in developing agricultural cultural creative industries are needed.
5. The sustainable strategies of the local development of the agricultural cultural creative industries include:
(1) To deepen the knowledge and attentions of the governer and the administrative team of the agricultural cultural creative industries.
(2) To establish a team-type working unit for pushing the agricultural cultural creative industries.
(3) To establish a consult team for the agricultural cultural creative industries.
(4) To plan the project and policy of the agricultural cultural creative industries of the local government and its marketing.
(5) To train personnel for the agricultural cultural creative industries.
(6) To cultivate and promote the agricultural cultural creative industries climates.
(7) To develop the award policy of the agricultural cultural creative industries and provide resources.
(8) To help searching and exploring the topics and resources of the agricultural cultural creative industries.
(9) To provive guideances and helps for the intedisciplinary.
(10) To guide the private industry adopts the strategic alliance.
(11) To guide and help the learning and observe from the benchmark.
(12) To guide the production and marketing.
Finally, according to the findings and conclusions of the study, the suggestions to the local governments, the workers of the agriculture, fishery, and livestock farming, follow-up researchers, and domestic research institutes are proposed.
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