| Summary: | 碩士 === 南華大學 === 出版與文化事業管理研究所 === 98 === Art authorization involves the mediation of agency to authorize art works for mass (re)production, or digitally combine picture works with commodities. As art works can turn into highly profitable commodities, agency companies proliferated to bridge artists and businesses.
This paper summarizes relevant theoretical works to develop a research framework. And by comparing three cases, it found three types of agency models: (1) singular agency, with the artist also being shareholder to develop publishing market before value-added; (2) plural agency, beginning as a manager to set up teams for managing art creation; and (3) agency representing picture artists and through “putting arts online”, to build communication platforms before value-added. These offered some propositions for subsequent research and practical applications.
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