| Summary: | 碩士 === 南華大學 === 出版與文化事業管理研究所 === 98 === "Cultural and creative industry" derived from "Cultural industry". In recent years, "Cultural industry" is gradually turning towards the economical patterns based on "creativity" in countries all over the world. Taiwan cultural and creative industry is already at the developed stage and attached with considerable importance. Integration between technology and cultural and creative industry not only promotes values for the industry, and we notice that the internet also becomes one of the tools marketing the performing arts groups. Thus, in order to understand the content information currently provided by Taiwan performing arts websites, this research adopted the 41 performing arts groups performed in the past, also listed within the《Performing Arts Yearbook 2007》(categorized as groups in music, dancing, children drama, contemporary drama and traditional, a total of five) as the research subjects. With further content analysis, this research explored content information presented on the websites sponsored by performing arts groups in addition to developing the hierarchies to serve as the vital indices for website operation.
This research classified website contents for performing arts groups into three major functionalities as "enterprise networking", "commercial mechanism" and "communication and interaction" for further examination. Findings discovered that "enterprise networking" expressed categories like "corporate image" and "content information" and their percentages were higher than those of the other categories. "Commercial mechanism" was based on "product information" and "logistic service". And "communication" was commonly seen in the form of "interactive platform" and "education promotion".
The latter half of this research proceeded to rectification in AHP architectural diagram based upon the categories from content analysis.Through website operators, users and scholars of related backgrounds, this research conducted expert surveys. And analyses were conducted based on four profiles like "Screen design", "enterprise networking", "commercial mechanism" and "communication and interaction" and 16 guidelines. AHP research findings indicated that "enterprise networking" profile was the most important one, followed by "screen design", "communication and interaction" and "commercial mechanism". Next, by using the 80-20 Rule, this research located a total of 9 key guidelines separately as "content information", "website legibility", "group background", "membership service", "product information", "language selection", "visual design", "interactive platform" and "enterprise networking".
This research conducted content and AHP analysis as opposed to 41 websites sponsored by performing arts groups. Findings indicated that, in the "enterprise networking" profile, it does not matter basing on either the findings from content analysis or the AHP expert survey, this profile had considerably high ratio from these two. Therefore, this research recommends that each website operator sponsored by performing arts groups be focusing on the inspection and development for "enterprise networking" functionality so as to establish the service indices matching to the information needs from website users.
|
|---|
