| Summary: | 碩士 === 南華大學 === 出版與文化事業管理研究所 === 98 === In the advent of digitization and affordable pricing for photo equipments, the market share for digital camera here in Taiwan increased exponentially. Followed with the prevalence of digital camera, the population for those who want to learn photography on their own would also increase. Therefore, photo magazines started their steady climb under such conditions. Research subjects were currently published photo magazines here in Taiwan, a total of eight. Starting from July, 2008 to Dec. 2009, there were a total of 148 photo magazines. Research tools are related literatures sorted out by the researcher, and the self-developed "Category table for the content analysis of photo magazine". Content analysis was used to achieve the purpose of this research.
After sorting out and conducting statistical analysis, this research found out that there were two major types of photo magazines in Taiwan, namely published via commercially oriented and civilian or academic association. The former''s content category was predominantly in commercial application and photography teaching; and the latter primarily focused on readership interaction and photography teaching. In the inner page presentation, the commercial one allocated most of the pages to photography teaching and knowledge related subjects; and the association publication allocated the majority of their pages to readership interaction and photography teaching.
In the percentage for each categorized information, 51.44% for hardware introduction was found within《Photo and Camera Review》; 15.75% of photography teaching in 《UNIQUE》and《Chinese Photography》; 29.71% of readership interaction in 《Taipei Photography》; 39.94% of photography knowledge in 《Photo and Camera review》 and 26.49% of commercial category in 《Chinese Photography》respectively.
According to findings of this research, we recommend that publishers for photo magazine be engaged in the introductions for photography related domain, especially in their future magazine content editing. The focus should be on the theme balance, which could be very attractive to potential reader. And this would also render the content of the magazine with much more lively and rigorous appearance. As for company website planning, it could be more robust since the digital development for photography allowing the setup for independent websites, entailing with more participation from the readers. At the same time, this can control the latest dynamic developments, leading up to more readership loyalty towards the magazine.
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