| Summary: | 碩士 === 南華大學 === 傳播學系碩士班 === 98 === In the thesis the author tries to explore a special online shopping practice of Japanese fashion commodities among the Taiwanese Japanphile online community members. In this case study, the author finds that these Japanphile online community members invented a package of peculiar routines to purchase the Japanese fashion commodities for time-saving, and it also has contributed to the formation and the following intense interactions of the online Japanphlie community through these online shopping practices. Employing “Netnography”, an internet ethnography as the methodology, the author observes and documents the interactions among these Taiwanese Japanphile online community members, through reading these members’ writings and postings on the BBS and personal blogs, the author argues that the formation and functioning of the online community is made possible through its peculiar online purchasing practices and online information sharing.
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