日籍遊客來台之餐飲行為類別與觀光意象研究

• Main Author: 賴欣怡
• Other Authors: 曾慈慧
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/74721724878323868001

碩士 === 國立新竹教育大學 === 人資處社會學習領域碩士班 === 98 === When travelling abroad, food and beverage not only can satisfy visitor’s basic desire, but also is one of the major purposes of a trip. Visitor could learn about the country or region by experiencing local meals, which could result in tourism impression of the place that the visitor had been visiting. The research method of this study included random sampling, quantitative questionnaire, and qualitative interview. The subject would be Japanese tourists’ dining behavior in Taiwan, which included dining motivation, dining attraction, dining satisfaction, and food and beverage constraint. The purpose of this research is to find the relationship between Japanese tourists’ satisfaction and impression during their travel period in Taiwan, and to analyze the different dining behaviors of Japanese visitors' opinions regarding the above research subjects. The result of this study is showed in the following. Comparing Japanese tourists’ dining custom and their dining behavior in Taiwan, there were four categories of Japanese tourist dining behavior, which were neophylic peak (most Japanese tourists in Taiwan tend to be this type), outbound neophylic inbound support, outbound neophobic inbound peak, and neophobic support. Japanese tourists’ dining motivation included “local tourist motivation”, “personal motivation”, “media affection motivation”, and “mental motivation”; their dining attraction included “remarkable Taiwanese dining attraction” and “philosophy attraction” ; their dining comfort levels were “restaurant management satisfaction level” and “dining place satisfaction level”; their dining constraint were “personal constraint” and “culture constraint”; their tourism impressions were “image of Taiwan”, “travel convenience impression”, “nature, philosophy, resource impression”, and “emotion impression”. A analysis of multiprogramming showed Japanese tourists’ dining attraction, dining pleasure, dining constraint, and travel satisfaction were affected by its tourism dining motivation; the result also showed that dining pleasure and travel impression were affected by dining attraction; tourism image and travel satisfaction were affected by dinning pleasure; and tourism satisfaction was also affected by the tourism image. Lastly, the conclusion of this research showed that the different dining categories of Japanese tourists in Taiwan had vary eating motivation, eating attraction, eating constraint, and travel satisfaction along with its tourism impression.