Use Kano’s Model to Explore the Elements of Experiential Marketing on Factory Tours

碩士 === 國立新竹教育大學 === 人資處社會學習領域碩士班 === 98 === Owing to the severe manufacturing industries competition from China and Southeastern Asia countries in recent years, the Industrial Development Bureau, Ministry of Economic Affairs have helped the domestic manufacturing industries with cultural heritage to...

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Bibliographic Details
Main Author: 裴佳雯
Other Authors: 曾慈慧
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/80582512807802145772