| Summary: | 碩士 === 國立東華大學 === 視覺藝術教育研究所 === 98 === To show the beauty of stone carving art, Hualien County Government has built “Hualien County Stone Sculptural Museum” in 2001, the country's first museum for stone carving exhibition. To fulfill its goal as an art education and learning place for the society, any events or exhibitions held by the museum are of great importance. To further understand how well people feel about the museum and its events comes this research.
In this study, the research method is mainly by document analysis、questionnaire survey and some by interviews. In the questionnaire part, target groups are some of the touring audience of ”The Siougulun River Stone Exhibition.” The interviewers include both museum staff and stone carving artists. This research shows 2 major aspects of results: 1) The Stone Sculptural Museum holds better resources than regular art exhibitions. Its activities such as outdoor creative workshops, seminars, speeches, school events, musical and dances, DIY events, cultural marketplace, tours, etc, versatile and plenty, especially the International Stone Sculptural Festival, held around one month every two-year, with lots of manpower and resources. 2) As to the outcomes of the survey, audience difference shows more female than male; major motives are recreation and entertainment; touring by randomly; mostly with their relatives. The audience are mainly local citizens, would come more than once, and accept the exhibition design better. The first-time visitors are more from places other than Hualien County. Besides, the exhibition content, museum environment design, attitude of staff, and educational meaning of the content, are the main reasons why the audience would come visit the museum again.
Supported by the results of this research, we recommend the museum to prepare the exhibition content more solid, improve the environment, enhance the service quality, and increase educational activities to maintain audience’s touring intension. Also, the museum could make good use of the internet as a promotional tool. Hope that these suggestions would help the museum achieve its goal for social art education.
|
|---|
