Platform Competencies, Platform Activities and Performance

• Main Authors: Ting-Ren Liou, 劉庭任
• Other Authors: Sean HS Jiang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/57752233266984060412

碩士 === 國立東華大學 === 數位知識管理碩士學位學程 === 98 === In these high-tech companies that have multiple products or even a series of product families related by common technology, platform architectures are being adopted as the basis for the design of new product development in order to face the growing, changing new market applications. In this thesis, we first present the conceptual framework for dynamic platform, by adding the time factor, to explore what the relationships and changes between competencies, platform and the market dimensions. In order to explain the three dimensions of individual dynamic interaction between the situational activities, in this thesis, we propose three two-dimensional matrixes: Market-Platform matrix, Market-Competencies matrix and Platforms-Competencies matrix. In this way, companies can quickly set up in the appropriate scenario, select the action modes or platform strategies as well as the platform supporting strategies. Beside, we have adopted a dynamic perspective to analyze the activities of a platform strategy and the relationship between these activities, and then proposed research model of this thesis. We proposed three assumptions: platform competencies can affect platform activities, and platform activities affecting the performance, and estimates platform competencies also have a positive impact on performance. When a company has a clear understanding of the relationship between three dimensions, the platform will enable the company to enhance the efficiency and effectiveness, reduce product development costs, rapid introduction of new products, and create diverse products. Finally, we developed a structural equation model for platform strategy to describe the impact of the activities between the platform competencies, platform activities and performance. A deeper understanding of which the strategic fit among the company's platform competencies and platform activities. And then to enhance the platform success, thus achieving a high platform performance and financial performance.