Which Green is Better? An Empirical Study on Green Activities as Sources ofa Firm’s Performance

• Main Authors: Wei-Lun Chen, 陳威綸
• Other Authors: Chin-jung Luan
• Format: Others
• Language: en_US
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/93894024778896447548

碩士 === 國立東華大學 === 國際企業學系 === 98 === The purpose of this study aims to analyze green activities which can generate more performance to companies. Review previous studies, we try to distinguish an array of green activities and argue that they may form different types of competitive advantages to gain different performance. Employing a data set from the sampled publicly listed firms in Taiwan and regression to test our hypotheses, we find that a company employing green process can earn better performance, next is ISO 14000, pollution prevention, and the worst is green certification. Moreover, degree of company’s R&D will not affect companies to choose different kinds of green activities. Degree of companies’ internationalization had significant impacts on selecting different types of green activities. Companies that have a higher degree of internationalization will be more likely to employ green certification.