Summary: | 碩士 === 國立東華大學 === 國際企業學系 === 98 === The purpose of this study aims to analyze green activities which can generate more
performance to companies. Review previous studies, we try to distinguish an array of green
activities and argue that they may form different types of competitive advantages to gain
different performance. Employing a data set from the sampled publicly listed firms in
Taiwan and regression to test our hypotheses, we find that a company employing green
process can earn better performance, next is ISO 14000, pollution prevention, and the worst is
green certification. Moreover, degree of company’s R&D will not affect companies to choose
different kinds of green activities. Degree of companies’ internationalization had significant
impacts on selecting different types of green activities. Companies that have a higher degree
of internationalization will be more likely to employ green certification.
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