A Study of The Relationship between Images of Shopping Environment, Shopping Emotions, and Purchase Intention— on the case of China Tourists Purchasing Tea in Alishan
碩士 === 國立彰化師範大學 === 環境暨觀光遊憩研究所 === 98 === Shopping is one of the must-do activities for tourists in traveling. It is not limited to purchasing necessities anymore, but a process of enjoying buying things at leisure. Factors like images of store environment are gradually valued. Tourists, particularl...
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| Format: | Others |
| Language: | zh-TW |
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2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36890718278712219754 |