The study of brand image and promotion on consumer purchase Netbook behavior
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 98 === There are many brands in today’s Netbook market. Customer have different evaluate on brand image. Many company use sale promotion to stimulate consumer’s purchase, however, sale promotion would cause negative quality of product on consumer’s perception. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69488512149767701301 |