| Summary: | 碩士 === 國立彰化師範大學 === 資訊管理學系所 === 98 === Electronic commerce has changed the outlook of traditional business trading behavior. It is now common to see business-to-business (B2B), business-to-consumer (B2C) and consumer-to-consumer (C2C) commerce on the Internet. However, another type of model, consumer-to-business (C2B), is seldom found. A possible reason for this phenomenon is transaction cost; to synthesize a group of candidate buyers’ common needs and preferences to buy a product or service is uneasy. Difficulties arise, for example, in how to synthesize individual’s preferences into a group’s consensus, how to communicate with each other within the group, and how to collectively negotiate with a seller, etc. By now, there is no any systemic approach can satisfy most buyers’ needs. Beside, intelligent agents can deal with many works that people often need to spend much time and can automatically adjust the preferences synthesis. In this paper, a multi-agent framework is proposed to synthesize the buyers’ preferences and to meet with buyers’ needs. To establish a successful business model in the electronic market, however, these processes have to be implemented. Therefore, a notebook purchasing example is created to demonstrate the approach and validate the process.
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