Community site quality on the use of Intention - A "Facebook" as an example

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 98 === Network become more mature development environment for science and technology advances for the Internet and open up another generation, and gradually evolving into a stress by the Internet users in the construction of a new style of web content-Web2.0. This is...

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Bibliographic Details
Main Author: 林婉瑜
Other Authors: 梁文耀
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/70411337124162638331
Description
Summary:碩士 === 國立彰化師範大學 === 資訊管理學系所 === 98 === Network become more mature development environment for science and technology advances for the Internet and open up another generation, and gradually evolving into a stress by the Internet users in the construction of a new style of web content-Web2.0. This is Your were not only only provides users of the environment, but into the environment created by a user. Facebook is an innovative social networking site, but it is not just a general social networking site, it is a integration of blogs, games, psychological tests and other major features of Web 2.0 sites. As the function of large and open to the general user to join the establishment / development of new game programming, games with attractiveness, easy to make users addicted, and participants will have "a sense of participation" of the experience. Facebook has more than 300 million users worldwide and the number of the population, using population in Taiwan has more than 5 million, of which one week of using the growth rate of Taiwan has set more world records. Why Facebook, attracting a large number of Internet users to join and use? Therefore, this study is to discuss the community website community website service quality and the relationship between intention to use. This study proposes to Web service quality dimensions, technology acceptance model literature, then discuss the results based on the literature research framework and hypotheses, the purpose is to analyze the social networking service quality using intention. Finally, the results of this study and found that, on the social networking site for reference and recommendations made.