| Summary: | 碩士 === 國立彰化師範大學 === 會計學系企業高階管理 === 98 === Previously, foreign private banks only focused on the service of managing rich private customers. The major profit was not only from the stable income with rich interests, but also the interest gap between the deposit and the loan had been reduced recently. Besides, the risk-free charge is getting more important; thus, the domestic banks sequentially step into the market of the wealth management. Due to this fact, the competition keeps growing competitive, which has become the focal point among banks in recent years. With the increase in GDP and the decrease in interest rates, domestic customers strongly desire to acquire more and more information about investment products. To make profits in this new market, the comprehensive and customized service of wealth management should be the dominant in the future development. This research is aimed at examining the critical factors to make management service more efficient so as to upgrade the competitiveness of a bank.
Based on literature review, analysis, and the use of Delphi technique, this research involves in the suggestions of several experts to analyze the common understanding through inviting eighteen scholars by means of interviewing experts and the survey of questionnaire with Delphi technique; it concludes the key factors are management, brand image, marketing strategy, service quality, financial planning, customer relationship and customer loyalty, including 7 dimensions and 39 subtitles. By the conclusions of this research, figuring out the critical success factors of upgrading the wealth management business performance for references on banking service.
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