SOS- Supermarket Operation Strategy

• Main Authors: Hsueh-sheng Liao, 廖學勝
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/42784975071354070342

碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 98 === There is an old saying, “Without going out, a scholar can still get news from around the world.” In modern society, it should be “Without going out, everyone can still buy goods from the platform/internet.” The main idea to investigate the possibility and capability of “online supermarkets” comes from the technological use of Web-based remote monitoring service. By using SCADA program, all words, pictures and sounds/videos of information of supermarket can be transmitted through the internet to customers’ computers. Then it forms a shopping environment online (virtual reality), as if the customers are doing a “on-the-spot shopping” The followings are the technologies and methodologies: A.IT Technological Information and Programs: (a) Data mining / Knowledge management, (b) SCADA- Supervisory Control And Data Acquisition, (c) Wed-based Remote Monitoring Service, (d) Virtual Reality B. Analysis and Application of Sales Promotion Strategic Planning (a) Evolution of Supermarkets In China ,Taiwan and Japan, (b) STP: Segmentation, Targeting, Positioning, Marketing, (c) 4P Proposition and Strategies: Products / Prices / Place / Promotion C. Analysis and Application of Matrix of Strategic Management on Promotion (a) Strategic Promotion-Current products and general situation of business (b) Matrix of Promotion Management-Progress of business Operation and Value proposition D.JIT Logistics- Just In Time Delivery System & Service (a)Ways of Logistics (Taking by Oneself/Delivery/Direct Delivery From Origin) (b) Logistic process and Value proposition This investigation is in accordance with the results of the questionnaires of Taiwan, China and Japan; the feasible and valuable conclusion is as follows: A) Online Supermarket is effective & feasible business mode, it needs to integrate the IT Technological Information and Programs with Just In Time Delivery System & Service. B) Same as other industries, the 5 KSFs of a GIANT MARKET which will dominate the traditional Supermarket are: 1. Competitive Price (Scale economy), and 2. Wide sorts and inventory (Category economy), c. Over Exceptional Service, d. Convenient Traffic, e. IT Technological Information and Programs C) The ultimate purpose is to set up a GIANT MARKET with Online service, in order to provide wide sorts of competitive products, by integrating with IT Technological Information and Programs to resolve Traffic & Logistic issues , therefore to accomplish the World Class Service network.