| Summary: | 碩士 === 國立中央大學 === 資訊管理研究所 === 98 === This study incorporates personality traits, personal motivation, and social capital into a theoretical model that helps better understand the intention to share knowledge in virtual communities. Personality traits contain five dimensions: extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience. Personal motivation comprises two factors: reputation and altruism. Three facets of social capital are utilized in this study: social interaction ties, identification, and norm of reciprocity. Data collected from 123 community members of professional teachers’ virtual community, SCTNet. Data analysis was conducted utilizing PLS structural equation modeling. Overall, results of this study corroborated that when individuals who are more conscientious, score higher in altruism, and perceive stronger identification and norm of reciprocity toward virtual communities would have stronger intention to share knowledge in virtual communities.
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