a study of the international competitiveness factor of solar cell industry- with AHP Approach

• Main Authors: Li-Ming PAN, 潘立明
• Other Authors: Ping-Yu Hsu
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/23872519137550878928

碩士 === 國立中央大學 === 企業管理學系碩士在職專班 === 98 === Solar energy is the most clean and environment friendly among all green energy and the PV industry becomes one of the fastest growing industry under some government subsidy in recent years. After the fast growth period, silicon-base solar cell faced with the shortage of the raw material which led to a high price level of poly-silicon products. At the same time, the second generation thin film solar cell technology is getting mature in operation. How such an emerging technology would affect the structure and competitive dynamics of the solar industry and how potential Taiwan entrants could enter into this arena are two major issues for this thesis research. This study adopts Porter’s (1990) “Diamond Model” and applies Chen and Tang’s (1997) “Five-Point Diamond Model” as the study framework. The pretested questionnaires were mailed to all the members of the fastener manufacturer association. The Analytical Hierarchy Process (AHP) was employed to analyze responded questionnaires. The possible factors affecting the international competitiveness are collected by literatures, interview and questionnaires by which the professional opinions are collected in the industry, government, the academia, and the research. The critical framwork includs (1) the factor conditions, (2) the related and supporting industries, (3) the firm strategy, structure and rivalry, and (4) the role of the government, and contains the 25 factors. The result found that the most significant factor is the firm strategy, structure and rivalry (0.54258) and the second powerful factors is the role of the government (0.32286). Finnaly, the research provides strategic suggestions and relevant conclusions for the government and the manager in solar energy industry.