| Summary: | 碩士 === 國立中央大學 === 企業管理研究所 === 98 === The convention and exhibition industry has been played the important role for advanced countries to develop urban economic and stimulate industrial growth for a long time .With the growing internationalization, the more frequent international meetings and exhibitions between countries, the more important of convention and exhibition industry would be. In view of the importance of the convention and exhibition industry for advanced countries and cities which have been mention above, this study will explore the issues of the visitors who attend the exhibition.
The purpose of this study is to explore the factors which would affect the willingness of buyers. After the research, this study will divide the factors to three dimensions: unfavorable factors of exhibitors, unfavorable factors of exhibition and unfavorable factors of buyers themselves. These three dimensions would be designed as the questionnaire survey, and send into the Taiwan Exhibition & Convention Industry Show in November 19th and 20th in 2009.
As the result of the findings of this study, we realize that the exhibitions need not only to have some positive factors but also to eliminate the unfavorable factors. Hence, the exhibitors and the manager of the exhibition will receive the benefit efficiently.
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